Partnering with thoughtful organizations to center equity in their world changing work.
Parson Williams is a North Carolina HUB (Historically Underutilized Business) Certified organizational development consulting firm.
Our Approach
Collaborative
Entrepreneurial
Human-Centered
We believe in the power of the collective. Our impact together is greater than any impact we have alone. In our work, we engage stakeholders at all levels and encourage strategic collaboration in our processes.
We believe that unconventional strategies, calculated risks, and leaps of faith lead to brave and transformative results. We are aggressive in our pursuit of a better way forward and rely on creative and innovative approaches.
We approach our work with special regard to the human condition, human behavior, and the human experience generally. Our solutions are designed to start first with self- and organizational awareness and center the human experience in all aspects.
Our Racial Equity Work
The work of equity invites us to consider the modern manifestations of prejudice, discrimination, and marginalization and how they might impact our work in groups, teams, and organizations. That work requires us to propel organizational thinking beyond traditional notions of diversity and shift toward a powerful posture of pursuing equity and equality for people in identities that have been historically and presently excluded, exploited, and marginalized.
Engaging deep inquiry of our behaviors, both as individuals and as organizations must be a mindful and intentional choice.
It does not matter what industry, sector, or line of work your organization is in - if you serve or engage humans in any capacity, equity can and should be an intricate part of your theory of change.
Partnering with Organizations To Operationalize Equity
We approach this work with a deep curiosity about and fervent hope for the human experience. We believe that every single person is valuable and should have the freedom to live unapologetically in the authenticity of who they are without judgment, without prejudice, and without fear.
When, as a society or as individuals, we fail people in that regard - we commit to showing up and doing what we can to help repair, heal, and guide us into a better experience.
We approach this work with an entrepreneurial spirit and the audacity to try something new, try something different, or try something that goes against the grain. Our solutions are rarely exactly the same, because we’ve never met two situations or organizations that were exactly the same
We approach this work with humility, sometimes having more questions than answers, but always with a resolute commitment to keep showing up.